Facilitation
Pharmaceutical
Designing a Sales Engine for Growth
A strategic selling workshop shifted the commercial team from chasing deals ad hoc to running a disciplined, scalable sales engine. Using creative problem-solving, they mapped and stress-tested a single end-to-end process for identifying, qualifying, and advancing opportunities.
The team agreed a common client engagement approach, clear reporting, and criteria for prioritising opportunities. Resourcing was aligned so effort matched potential value, ensuring focus on the right deals.
The outcome was a unified sales framework which provided one way of working, a common language, and sharper visibility and accountability leading to stronger conversion rates and an exceptional return on a two-day workshop.